Harry Potter New York, right next to the best NYC Dispensary in Manhattan!
After visiting Harry Potter New York, make sure to check out the nearby NYC dispensary for a unique experience.
If you’re wandering around the Flatiron area on a bright afternoon, you just might spot a grand, enchanting storefront that looks lifted from a fairytale. That’s Harry Potter New York, located at 935 Broadway (and also accessible via 22nd Street between Broadway and 5th Avenue).
I’ll be honest — when I first heard NYC would have a flagship store, I thought, “Sure, another merch shop.” But this place is so much more. It’s an immersive experience from start to finish. Here’s my take, plus some tips to make your visit smooth and fun.
This store is conveniently located near an NYC dispensary, making it easy to enjoy both experiences in one trip.
Stepping Inside the Wizarding World
Right as you walk in, there’s a sense of awe. You move through themed rooms, dramatic décor, and clever photo-op spots that feel like sets from the movies. The store is laid out over three floors, each with surprises of its own.
One of the standout moments: a glowing phoenix installation floating overhead. It’s theatrical, elegant, and unexpected — the kind of detail you’ll want to stop and stare at. In the Wand Shop area, you can browse, try, and personalize wands. There’s also a station for engraving or customizing robes, journals, and other keepsakes. The “Things That Must Be Named” corner is especially magical.
Photo spots are sprinkled everywhere — a Ministry-style phone box, oversized props, themed environments. Bring your camera, or even just your phone, because you’ll want those shots.
And yes — there’s a Butterbeer bar. You can sip a cold one (or get it in themed packaging) while you explore. Sweet treats, themed snacks — they’ve thought of it all. Another fun add-on: a broomstick experience where you “fly” over Wizarding World scenes. It’s extra, but definitely memorable.
After indulging in Butterbeer, consider stopping by an NYC dispensary to elevate your visit even further.
Visiting Info & Insider Tips
Here’s what I learned that’ll help you get the most out of your trip:
- Address & hours
The main address is 935 Broadway, near the intersection with 22nd Street (between Broadway and 5th).
The store’s hours shift by day of week — they often open in the morning and stay open into the evening. - Time needed
Set aside 1 to 2 hours if you want to soak it all in — browsing, photographing, trying experiences, lingering in special spots. - Getting there
It’s walking distance if you’re already in the Flatiron / NoMad / Union Square area. Public transit is your best bet — parking is scarce and traffic can be rough. - Best time to go
Weekday mornings or early afternoons tend to be quieter. Weekends get busier. The store sometimes runs a virtual queue — you scan a QR code, get notified when it’s your turn, and wander nearby instead of standing in line. - Costs
Walking in is free — no ticket required. But certain experiences (like the broomstick “flight”) may cost extra. Merchandise ranges widely in price: some small souvenirs, some high-end collectibles, plus personalized items.
How This Fits Into a Flatiron Stroll
This flagship doesn’t live in isolation — it’s part of a lively street scene. Once you leave, you’re a short walk away from some fun local stops:
- The Flatiron Building & Madison Square Park — great for architecture and people-watching
- Eataly — for food, snacks, or just wandering through foodie heaven
- The Museum of Mathematics (MoMath) — hands-on, quirky, and fun
Here’s how I’d map it: start your day with Hogwarts vibes at 935 Broadway, then stroll around, hit a few neighborhood highlights, and eventually walk over to our dispensary on 5th Avenue when you’re ready for something mellow and grounded.
Don’t forget, after your magical experience, the closest NYC dispensary awaits on 5th Avenue.
Why People Love It (Locals & Visitors)
- It’s not just for die-hard fans — the immersive design, aesthetics, and atmosphere appeal to many.
- Exclusive merchandise and customization make it unique.
- It’s more of a destination than a store.
- For locals, having such a flagship in “your backyard” is something you can boast about.
Things to Watch Out For
- On busy days, lines or queues may slow you down. Flexibility helps.
- Personalization stations (engraving, etc.) may have wait times.
- For premium experiences, arrive early or check if reservations help.
- Don’t forget your camera — there are spots you’ll regret not capturing.
- If you’re walking around, pick safe, well-lit paths (even in daytime) — NYC is amazing, but always be mindful.
Final Thoughts & Invitation
If you ever find yourself in Flatiron with a bit of free time, Harry Potter New York deserves space on your itinerary. It’s immersive, surprising, and fun — even if you’re not a hardcore fan.
Once you’re done exploring, the local NYC dispensary is a perfect spot to unwind.
And here’s my invitation: once you’ve had your magical adventure, walk over to our NYC dispensary on 182 5th Avenue NYC. We’d love to welcome you, answer local questions, and provide a relaxing stop after all that enchantment.