If you’re looking for things to do near Stoops NYC in Flatiron, check out Harry Potter New York located at 935 Broadway.
This place is so much more than merch shop. It’s an immersive experience from start to finish. Here’s my take, plus some tips to make your visit smooth and fun.
This store is conveniently located near our cannabis shop, Stoop NYC, making it easy to enjoy both experiences in one trip.
Stepping Inside the Wizarding World
Right as you walk in, you move through themed rooms, dramatic décor, and clever photo-op spots that feel like sets from the movies. The store is laid out over three floors, each with surprises of its own.
One of the standout moments: a glowing phoenix installation floating overhead. It’s theatrical, elegant, and unexpected.
In the Wand Shop area, you can browse, try, and personalize wands. There’s also a station for engraving or customizing robes, journals, and other keepsakes. The “Things That Must Be Named” corner is especially magical.
Photo spots: a Ministry-style phone box, oversized props, themed environments. Bring your camera, or even just your phone, because you’ll want those shots.
There’s a Butterbeer bar. You can sip a cold one (or get it in themed packaging) while you explore. Sweet treats, themed snacks — they’ve thought of it all. Another fun add-on: a broomstick experience where you “fly” over Wizarding World scenes. It’s extra, but definitely memorable.
Visiting Info & Insider Tips
Here’s what I learned that’ll help you get the most out of your trip:
- Address & hours
The main address is 935 Broadway, near the intersection with 22nd Street (between Broadway and 5th).
The store’s hours shift by day of week — they often open in the morning and stay open into the evening.
- Time needed
Set aside 1 to 2 hours if you want to soak it all in — browsing, photographing, trying experiences, lingering in special spots.
- Getting there
It’s walking distance if you’re already in the Flatiron / NoMad / Union Square area. Public transit is your best bet — parking is scarce and traffic can be rough.
- Best time to go
Weekday mornings or early afternoons tend to be quieter. Weekends get busier. The store sometimes runs a virtual queue — you scan a QR code, get notified when it’s your turn, and wander nearby instead of standing in line.
- Costs
Walking in is free — no ticket required. But certain experiences (like the broomstick “flight”) may cost extra. Merchandise ranges in price: some small souvenirs, some high-end collectibles, plus personalized items.
How This Fits Into Flatiron
This flagship is part of a lively street scene. Once you leave, you’re a short walk away from some fun local stops:
- Madison & Union Square Parks — great for architecture and people-watching
- Eataly — for food, snacks, or just wandering through foodie heaven
- The Museum of Mathematics (MoMath) — hands-on, quirky, and fun
- Stoops NYC — Flatirons first and only legal cannabis dispensary
Why People Love It (Locals & Visitors)
- It’s not just for die-hard fans — the immersive design, aesthetics, and atmosphere appeal to many.
- Exclusive merchandise and customization make it unique.
- It’s more of a destination than a store.
- For locals, having such a flagship in “your backyard” is something you can boast about.
Visit Harry Potter NY
If you ever find yourself in Flatiron with a bit of free time, Harry Potter New York deserves space on your itinerary. It’s immersive, surprising, and fun — even if you’re not a hardcore fan.
Once you’re done exploring, the Stoops NYC is a perfect spot to unwind.
We’d love to welcome you, answer local questions, and provide a relaxing stop after all that enchantment.