International Women’s Day Cannabis Spotlight
International Women’s Day on March 8 is a moment to recognize leadership across every industry, including cannabis. While the space continues to evolve, women founders remain at the center of product innovation, brand identity, and quality standards.
At Stoops NYC, this International Women’s Day Cannabis Spotlight highlights brands built or co-founded by women who have helped shape modern cannabis: Grön, Happy Hounds CBD, Lost Farm, MFNY, and Her Highness.
Each brand brings a different approach to the market, from edibles to concentrates to wellness-focused products.
Grön – Founded by Christine Smith
Christine Smith founded Grön with a focus on precision and consistency in the edibles space. Since launching the brand, Grön has become widely recognized for polished formulations and reliable dosing.
The brand’s presence in the edible category reflects a structured, product-first mindset. Instead of chasing trends, Grön built a reputation around dependable quality and thoughtful flavor development. That steady leadership helped position the company as a staple in regulated markets.
Christine Smith’s role in shaping Grön demonstrates how women founders have elevated expectations for edible manufacturing and formulation standards.
Happy Hounds CBD – Founded by Rianna Young
Rianna Young founded Happy Hounds CBD to bring cannabinoid innovation into the pet wellness space. While much of the cannabis industry focuses on adult-use or medical consumers, Happy Hounds carved out a different lane centered on animal care.
By developing products designed specifically for pets, the brand reflects a broader expansion of cannabis-derived wellness applications. Rianna Young’s leadership highlights how women entrepreneurs continue to identify gaps in the market and build solutions around them.
Happy Hounds CBD shows that the influence of women in cannabis extends beyond traditional retail shelves and into emerging wellness categories.
Lost Farm – Co-Founded by Kristi Palmer
Kristi Palmer co-founded Lost Farm, a brand recognized for strain-specific edibles infused with live resin. The brand focuses on maintaining the identity of individual cultivars rather than producing generic flavor-driven products.
Under Palmer’s leadership, Lost Farm positioned itself in the premium edible category by emphasizing terpene expression and strain authenticity. That direction helped push the edible market toward more sophisticated formulations.
Kristi Palmer’s involvement in Lost Farm reflects how women founders have shaped the evolution of modern edibles into more refined, cultivar-forward products.
MFNY – Founded by Natalia Kaminskaya
Natalia Kaminskaya founded MFNY, short for Marijuana Farms New York, with an emphasis on quality-driven cultivation and concentrate production. Operating out of New York, the brand has built a reputation around precision and consistency.
MFNY’s approach reflects hands-on leadership and a commitment to maintaining control over product development. Natalia Kaminskaya’s role in the company highlights the presence of women at the cultivation and extraction level of the industry.
Women founders are not only shaping branding and retail experiences. They are also driving production standards and technical innovation.
Her Highness – Founded by Laura Eisman and Allison Krongard
Laura Eisman and Allison Krongard founded Her Highness with a focus on redefining how cannabis is presented and experienced. The brand is known for a curated aesthetic and intentional product offerings.
Her Highness stands as an example of how women founders are reshaping cannabis culture itself. By creating a brand that prioritizes design, tone, and accessibility, Eisman and Krongard contributed to a broader shift in how cannabis is marketed.
Their leadership reinforces the idea that representation in branding and product development influences how consumers connect with the category.
Recognizing Women’s Leadership in Cannabis
International Women’s Day began in the early 1900s as a movement recognizing women’s contributions across industries. Today, it serves as a reminder that leadership takes many forms.
In cannabis, women founders continue to build brands that influence product quality, consumer expectations, and market growth. From edibles and wellness to concentrates and curated retail experiences, women are present at every level.
Supporting women-founded cannabis brands is one way to recognize that leadership in action.
Celebrate International Women’s Day at Stoops NYC
This March 8, take a closer look at the brands built by Christine Smith, Rianna Young, Kristi Palmer, Natalia Kaminskaya, Laura Eisman, and Allison Krongard.
International Women’s Day Cannabis Spotlight is about more than recognition. It is about visibility, support, and continued growth within the industry.
Stop by Stoops NYC and explore women-founded brands shaping cannabis today.