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The Story of Wyld: How America’s Favorite Gummy Brand Took Off

The history of Wyld is one of grit, growth, and good flavor. What started as a small project in Central Oregon has grown into the best-selling cannabis gummy brand in the United States. Known for its real-fruit recipes, consistent dosing, and clean design, Wyld is a perfect example of how dedication to quality can turn a startup into a nationwide success.

Humble Beginnings

Wyld was founded in 2016 by three friends — Aaron Morris, Chris Joseph, and Rene Kaza. They began in a tiny farm building, experimenting with edible recipes. Early batches weren’t perfect (some reportedly tasted like crayons), but their persistence paid off. The team kept refining recipes until they landed on a formula that blended real fruit, natural flavor, and reliable effects.

A Recipe for Success

From the start, Wyld focused on gummies, not trying to do everything at once. This specialization allowed them to perfect one format and build a reputation for consistency. By using fruit-based recipes, Wyld set itself apart from candy-style competitors. Their flavors — raspberry, huckleberry, marionberry, and others — became synonymous with natural, bright, and fun cannabis edibles.

Wyld gummiwa

Scaling Up

Wyld’s commitment to quality and brand identity propelled rapid growth. Within a few years, Wyld expanded across multiple U.S. states and into Canada. Alongside its THC products, Wyld launched Wyld CBD, offering hemp-based gummies and sparkling water nationwide. The expansion showed that the brand wasn’t just a regional success — it had staying power wherever cannabis consumers looked for reliability.

A Leader in Edibles

Today, Wyld is recognized as one of the top edible brands in the country. Its gummies are staples on dispensary menus, and its branding — minimalist, clean, and fruit-forward — helped set a new industry standard. The company remains privately held, continuing to emphasize sustainability, community, and innovation while holding on to its Oregon roots.

Outside of Stoops

FAQ: Wyld Origins

Q: When was Wyld founded?
A: Wyld was founded in 2016 in Central Oregon by Aaron Morris, Chris Joseph, and Rene Kaza.

Q: What made Wyld stand out from other edibles?
A: Real fruit recipes, consistent dosing, and a focus on gummies helped them build a trusted reputation.

Q: Does Wyld make CBD products too?
A: Yes — Wyld CBD offers hemp-derived gummies and sparkling water available nationwide.